Fair   49.0F  |  Forecast »

'Build-A-Bear' Workshop at Somerset Collection in Troy

The 'newly imagined' concept store, the fourth of six in the world, offers southeast Michigan kids and families lots of interactive stuffed animal fun

A hands-on classic just got high-tech. Build-A-Bear Workshop opened its fourth new concept store in the world – right here at Somerset Collection in Troy. Kids can now completely personalize their bear-making experience at this Oakland County destination.

There are plenty of fresh features in store – starting with a digital storefront that changes with the seasons, holidays and special events. Kids can even fiddle with the signage: It's got interactive elements!

Build-A-Bear Workshop

The highlight, though, is the eight-station experience that lets tykes create their plush pal. It all begins with "Choose Me," which puts all the stuffed-animal options (bears, bunnies, dogs, kittens and more), right at "kid height."

Next comes all the "inside" stuff. At the "Love Me" station, kids can give their friend emotions – like cuddly, smart or brave – which are placed on their red satin hearts. Pals get a voice, too, literally, at "Hear Me," where kids can add anything from popular song clips to sounds to a recording of themselves. And sniff out some fun at the "Stuff Me" stop, where children give their new toy "SCENTiments" (like bubble gum, strawberry cotton candy and chocolate chip – watch for these to change with the seasons).

Then, come the final touches. A "Fluff Me" area lets makers "clean" their pal on a tabletop bathtub screen (play soap even froths into "virtual bubbles"). That's followed by "Dress Me," which lets kids go with a theme or super hero motif. And, finally, there's the essential crowning touch: "Name Me." Stumped on a moniker? A "bear-o-scope" reveals your creation's unique "attributes and personality" to help.

The last stop? "Take Me Home," of course, where kids receive their new creation's official birth certificate and a "Stuff Fur Stuff" club membership – plus a Cub Condo carrying case to transport their furry friend home.

This cool new concept store was reportedly in the works for two years before opening shop. Why not check it out – and create a new chum? It's near Nordstrom in Somerset Collection.

Add your comment:
Advertisement

More »Latest Articles & Blog Posts

Craft Roundup for Earth Day Fun

Craft Roundup for Earth Day Fun

Repurpose stuff around the house with these family DIY projects, including a jewelry pom-pom box, cereal box gift bags – even a cool makeover for old balloons.

Living Room Spring Cleaning Checklist

Living Room Spring Cleaning Checklist

It's a formal spot in the house – mainly used for entertaining – that gets less foot traffic on a daily basis. This also means it's easier to clean! Get the scoop here.

Bathroom Spring Cleaning Checklist

Bathroom Spring Cleaning Checklist

Haven't kept up on scrubbing your tub or shower? Now is the time to clean up this much-used space – with these helpful tips.

Basement Spring Cleaning Checklist

Basement Spring Cleaning Checklist

Whether it's leftover holiday decor or old toys, this spot in your home becomes the catchall for your family's stuff. Organize it this season with these tips.

Garage Spring Cleaning Checklist

Garage Spring Cleaning Checklist

You just don't park your car there! This space does serious double duty as family storage space. Get everyone involved in cleaning it up with these tips.

Office Spring Cleaning Checklist

Office Spring Cleaning Checklist

It’s filled with papers, old files and tons of stuff to toss. Get started with these tips for organizing your home office.

Bedroom Spring Cleaning Checklist

Bedroom Spring Cleaning Checklist

Ah, sleep. Busy families definitely need a good night's rest after a long day, so why not spruce up your sleep space? We've got tips for you to use!

Advertisement
Advertisement
Advertisement