Fair   80.0F  |  Forecast »

Faded Raven Teen Boutique in Clawson

Oakland County teenager Inés Soulliere owns and operates this clothing and accessories store right in her hometown.

Welcome to Faded Raven – Clawson's new destination for hip women's wear. And say hello to Inés Soulliere. She owns the joint, and happens to turn 17 in March. We chatted up Inés, who lives in Clawson with her mom, about her full-time store.

Stuff in stock

Dresses, tops, bottoms, purses and statement jewelry are highlights. "My target audience is late teens to early 30s," says Inés. Her brands run from Jealous Tomato to The Vintage Shop, in S-M-L sizes. "Trendy, unique, versatile," she adds. "You can mix and match."

Faded Raven

How does a teen own a store?

You might say it's relative. Her dad and extended family run local landscaping companies. "My parents pushed me to open a small business" – and Inés was passionate about fashion. "They've been really supportive," she adds; dad helped with a business plan, while mom assisted in signing the lease, picking out clothes from wholesalers and credit card processing. Inés cut her teeth (and got the startup cash from) working at a Birmingham boutique and as a freelance makeup artist.

Her high school career

She's attending online and is aiming to graduate this summer.

Her style

"A little bit bolder. I like brighter colors. I like prints. I definitely like a little shimmer – whether it's foils or has some stones, studs – more edgy." She likes TV personalities Kim Kardashian and Lilly Ghalichi, the blog AllThingsSlim – and counts eBay, Guess, Forever 21 and thrift shop denim among her go-tos.

Affordable focus

All accessories are under $20, and clothing is $50, tops. "It's a middle-class area," she explains, as well as the way she likes to shop – and way to prove the "expensive boutique" model wrong.

Store name choice

"Faded Raven" was the result of word play – and strategy. "I wanted something completely unique," Inés says. There's no "shop" or boutique" in her URL. (Incidentally, you can find 80 percent of her store's stock on her website.)

Brick-and-mortar benefits

The store, which opened Nov. 7, 2013, keeps her focused. "You're here like 70 hours a week. There's no going out all the time." Foot traffic is solid, and "a place to store clothes is always great!"

Advice for young aspiring entrepreneurs

"Try and gain some experience. You don't need to start off huge. Start off small and grow. Come up with a good plan." Choose something you love, too.

Fashion predictions for spring

Lighter pastel colors, chiffon, whimsical prints – plus lots of statement necklaces and quilted purses. And her pick for busy moms: "Maxi skirts!"

Add your comment:
Advertisement

More »Latest Articles & Blog Posts

Extreme Parenting Styles Rule on New Bravo TV Series

Extreme Parenting Styles Rule on New Bravo TV Series

Set your DVR for the latest reality show that introduces you to nine different families with very unique – can we say cuckoo? – parenting styles.

Benefits of Breast-feeding for Mom and Baby

Benefits of Breast-feeding for Mom and Baby

An expert weighs in on the advantages of breast-feeding and tips on how to make it work for you – just in time National Breast-feeding Month in August.

Baked Peach Recipes for Dessert

Baked Peach Recipes for Dessert

Sweet and juicy peaches bake up beautifully in these recipes, which include classic peach crisp, peach drop cookies and more.

Capturing Memories with Project Life by Stampin' Up

Capturing Memories with Project Life by Stampin' Up

Looking for an easier way to save and display your family memories and keepsakes? This kit has what you need to make scrapbook journaling lots of fun.

Local Sixth Grader Sings National Anthem For Tiger Fans

Local Sixth Grader Sings National Anthem For Tiger Fans

On Sunday, Aug. 3, 2014, a Northville tween will show off her singing talents in front of a packed stadium at Comerica Park in Detroit.

Passport Rules for Kids

Passport Rules for Kids

If you're planning on traveling with your family outside of the country, they'll need a passport. Find out what you need and how to get passports for children.

Tips for Saving Cash on Flights

Tips for Saving Cash on Flights

Find out how your family can save money when flying abroad and in the country.

Advertisement
Advertisement
Advertisement