Soft Clothing for Kids


Bows, stripes, tigers and mopeds – these are just some of the new designs from Soft Clothing. Stylish and cheap, these adorable duds range in price from $10 to $28. But these clothes are more than just cute: They are designed for kids with special sensory needs.

At least one in 150 children have sensitivity to different textures and clothing. This is common in youth with autism, Asperser’s syndrome and sensory processing disorders. As a result, daily dressing can be a disaster for parents.

Well, say goodbye to mornings filled with clothing feuds – and hello to Soft Clothing.

Suzy Kogen Friedman and Jessica E. Ralli founded the brand in 2007. Friedman’s son, Timmy, was diagnosed with autism at age 3, and their morning clothing struggles were the inspiration for the line. Ralli, a lover of fashion and a special education teacher, has worked with children with autism and sensory disorders. Together, this dynamic duo founded Soft Clothing.

The first line debuted last winter, because this research-driven company tested its clothing on children with a range of tactile sensitivities – as well as sensory needs.

Encased elastic prevents pinching while wide collars allow for a roomy fit – and vegetable dyes, natural enzyme washes and water-based digital prints protect your child against allergies. In addition, seamless construction of clothing keeps your kid comfy.

This adorable apparel can be purchased at Elephant Ears in Ann Arbor, and at Soft Clothing.


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