The Middle School Moguls attend the super cool Mogul Academy – and these girls are all business. Each has their own talent, from technology to gadgets, coding and graphics.
These dolls, along with the line’s books and games, promote specific values for girls ages 6-11.
“The line was developed by sisters Gina and Jenae Heitkamp to inspire girls to pursue business, entrepreneurship and technology,” reads a press release on the Middle School Moguls. “They also set out to create dolls that are less about fashion and beauty and more about brains and leadership ability.”