Ultimate Fishing Show at Suburban Collection Showplace in Novi

Fishermen and women of all ages are invited to check out what's new at the biggest pure fishing show in Michigan Jan. 7-10, 2016.


If you’re on the fence about whether or not to attend the upcoming Ultimate Fishing Show in Novi, consider this: An indoor lake is just one of the many cool attractions you’ll find.

The 110,000-gallon “Lake Ultimate” – allowing for more innovative fishing seminars – will make its home inside the Suburban Collection Showplace in Novi starting Thursday, Jan. 12, 2017. The expo, known as the Midwest’s biggest pure fishing show, continues through Sunday, Jan. 15, 2017.

Fishing enthusiasts will get to browse a huge selection of ice fishing gear, fishing tackle, fishing boats and more at the event. In addition to the indoor lake, guest fishing experts will also offer seminars and fishing demonstrations in the 5,000-gallon “Hawg Trough” and keep people entertained with lots of audience participation.

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Kids and adults can test their skills in the trout pond (small fee applies) and have the chance to win a prize. Other event features include a rock wall, fish fry and virtual fishing simulator.

Kevin VanDam, a four-time Bassmaster Classic Champion and seven-time B.A.S.S. Angler of the Year, will make a special appearance Jan. 15 – and guests will also have the chance to learn from other well-known anglers on other dates.

Show hours are as follows:

  • Jan. 12: 1-9 p.m.
  • Jan. 13: 11 a.m.-9 p.m.
  • Jan. 14: 10 a.m.-8 p.m.
  • Jan. 15: 10 a.m.-5 p.m.

If you’re interested in learning more about a specific fishing topic, you’ll be at the right place. Consider the Ultimate Walleye Clinic on Jan. 14, the Ultimate Bass Clinic on Jan. 14 ($25 fee), the Ultimate Salmon Clinic on Jan. 15 – or various mini clinics offered throughout the event.

Admission costs $10 for adults, $4 for children ages 6-14 and free for children 5 and younger. Looking for a deal? Find out how to get a $2-off coupon valid for Thursday and Friday only.

Get all the additional details you’re looking for on the 2017 Ultimate Fishing Show at the Suburban Collection Showplace in Novi in the Metro Parent calendar.

This post was originally published in 2015 and has been updated for 2016.