Dick & Jane Baking Company Offers Smart After-School Snacks

After-school snacks are getting a lot smarter. After all, when's the last time a cookie taught your kid the capital of Texas, names of the presidents or a bit of Espanol? Better still, it's the brainchild of a mom and dad right here in Troy.

"Think education on an animal cracker," as Dick Held puts it. He's a branding guru and half of the new Dick & Jane Baking Company. Yes: His wife, a veteran elementary and ESL teacher, is really named Jane (they have four kids, ranging in age from 15 to 23). They're a real-life version of those books that taught kids to read in the '50s – only this duo offers a tasty yet healthy take on history and language.

Dick & Jane's whole-grain, nut-free snacks are engraved with illustrations and little lessons.

In the "State & Capitals" edition, for instance, each cookie shows one of the 50 states, both in words and shapes, with a small star marking the chief city. A "Presidents" series covers all 44 leaders, from Washington to Obama, and "English & Spanish" translates 10 numbers and 50 vocab words.

An entire "library" is in the works, with plans to tackle math, science and more. Not to mention, Dick & Jane are forming a foundation to raise $1 billion for education. Go, Dick & Jane, go!

Geared at grades K-8, these treats sell for about $3.49 a box at southeast Michigan Meijer locations and on Amazon.com.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

LATEST STORIES

Spouse or Roommate? What to Do When It’s Getting Hard to Tell

When everyday life ramps up, it's easy for couples to feel more like business partners than life mates. How can you get back on track?

3 Reasons to Visit and Enjoy the Macomb County Metroparks

Brought to you by the Macomb County Department of Planning and Economic Development and the Macomb Intermediate School District

Best Middle Schools in Wayne County

See how your local middle school stacks up against the best in Wayne County.

Fun Things to Do with Metro Detroit Kids This Weekend

Looking for some family fun? Check out our list of events and other things to do this weekend.



- Advertisement -