Celebrating 50 years, the Women, Infants and Children (WIC) program is dedicated to providing vital support to expectant mothers, new mothers and children up to age five.
While many people may recognize WIC as helping families with grocery store costs, it also offers health screens, breastfeeding support, father support groups and much more. Plus, the program has recently broadened its eligibility requirements to include a wider range of family incomes.
I spoke with Lisa Banks, public health nutrition supervisor, and Jez Vedua-Cardenas, RDN and nutrition education coordinator at Oakland County Health, about how this incredible program can support Detroit-area moms and caregivers.
How does the WIC program work?
The WIC program is a federally funded health and nutrition initiative designed to assist families during all-important early childhood development. Whether you’re pregnant, a new mom or caring for a child up to age five, WIC offers a range of services aimed at improving the health and well-being of your family.
“WIC has been a game-changer for so many families. The personalized support we provide helps ensure that moms and their children have the best start possible,” says Banks. “We see the difference it makes every day in the lives of those we serve.”
From nutritious food packages to personalized nutrition counseling and breastfeeding support, WIC is designed to give families the resources they need to succeed.
Vedua-Cardenas explains, “Nutrition education is one of the main components of the program. We practice a lot of client-centric services, addressing issues like low maternal weight gain, starting solids, how to wean off a bottle and dealing with selective eating.”
The WIC Client Connect app provides easy access to services
“One of the most convenient aspects of the WIC program is how easy it is to access its services,” says Vedua-Cardenas.
Michigan WIC Client Connect is available as a desktop platform, but for even greater convenience, families can download the WIC Connect app on their smartphones via the Apple Store or Google Play. This app makes it incredibly easy to manage your WIC benefits on the go.
But that’s not all. Oakland County WIC has taken community engagement a step further by hosting grocery store meet-ups. At these events, families can talk directly with WIC staff and get hands-on help identifying WIC-approved items.
“The WIC app also allows families to scan food items right in the store to check if they’re eligible for purchase with WIC benefits. This makes shopping easier and ensures that families get the most out of their benefits,” says Banks.
Personalized support for every family
The WIC program is all about personalized support, tailoring services to meet the unique needs of each family, says Vedua-Cardenas.
“Every family is unique, and so are their nutritional needs. We tailor our advice to each family’s situation, whether it’s accommodating food allergies, cultural dietary practices or providing special formulas for medical conditions.”
Educating families on healthy eating is part of the program, too, which helps with long-term health outcomes. “In the summertime, we connect families with locally grown produce, helping them not only to access healthy choices, but to understand where their food is coming from,” Banks adds.
WIC also provides vital education on a range of topics, from managing pregnancy-related issues to introducing solid foods and handling picky eaters, adds Vedua-Cardenas.
For breast-feeding moms, WIC is a treasure trove of information and help.
“Breastfeeding can be challenging, especially for new moms,” Vedua-Cardenas says. “Our lactation consultants are here to provide hands-on support and answer any questions, whether you’re just starting out or facing difficulties along the way.”
Who is eligible for WIC?
Eligibility for the WIC program is broad, making it accessible to many families in the Detroit area. If you are pregnant, have recently given birth or have a child under the age of five, you may qualify for WIC benefits. The program is available to those who meet income guidelines or receive Medicaid or food assistance through the state.
“There are many misconceptions about WIC, like thinking you need to be receiving state help to qualify,” Banks points out. “Even if you’re not, you may still qualify under the income guidelines. It’s really good to know that WIC is there if you need it, especially in situations like job loss.”
New income guidelines set the eligibility threshold at 185% of the federal poverty level, which means a family of five with an annual gross income of $67,000 may qualify for benefits. Even if you don’t currently receive other forms of state assistance, you might still be eligible under these guidelines.
What to expect when applying for WIC
Applying for WIC in Michigan is straightforward and stress-free. You can start the process by calling the WIC office or using the WIC Connect app to see if you qualify. The application process includes verifying your identity, proof of address, income documentation, and health assessments like checking iron levels or discussing diet and nutrition.
“The medical check allows us to see what nutrients are lacking in your diet so that we can help you find the most nutritious foods for you,” says Vedua-Cardenas.
WIC also offers a range of additional support services, from housing referrals to exercise programs, and even a virtual fatherhood group where dads can connect and receive support.
Once approved, you will receive a card that you can use like a debit card, as well as access to the many other services WIC provides.
Celebrating 50 years of supporting Detroit-area families
As WIC celebrates its 50th anniversary, the program remains a cornerstone of support for families in Michigan. With a track record of helping women, infants and children thrive, WIC is more than just a resource — it’s a community.
“WIC has been around for 50 years, and it’s a proven program,” says Banks. “We’re here to support and help your family.”
For more information on all aspects of the WIC program, visit the Southeastern Michigan WIC Alliance on Facebook or download the WIC Connect app today.
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