Fascination Factory is an indoor play-based learning center, toy store and event venue for kids 6 years old and under. The space is dedicated to providing children with screen-free hands-on learning and imaginative play.
Fascination Factory was founded by certified play expert Lacey Foon so that her community could have a safe, clean educational space for child development in a post-COVID world. Foon both owns the spaces and curates the toys.
General information
- Address: 2295 E Lincoln St., Suite 150, Birmingham
- Phone: (248) 480-9800
- Cost: Open play costs $25 for one child, an additional $15 for a second child and an additional $10 for a third child. The cost for three kids and three adults is $50. Parking is free.
From September to May, Fascination Factory holds open play sessions from 9:30 a.m.-1 p.m. and 3-5:30 p.m. Tuesday-Friday and 9:30 a.m. to noon on Saturday and Sunday.
From June to August, the space is reserved for summer camps and special events. Parents can book individual play sessions or use a membership.
Fun for adults and kids at Fascination Factory
At Fascination Factory, kids can participate in a combination of pretend play and themed pop-up activities that allow them to get creative, work on their motor skills and be social. Every couple days, the space has something new for the kids to try.
Music play options include arts and crafts projects, STEM-realted activities, sensory and matching games, a peg wall and plenty of toys, such as building blocks, dominoes, cars, trains and more. Fascination Factory sells these same toys and provides free wrapping and delivery.
The space’s nut-free cafe includes a vending machine and a coffee machine, making it a comfortable spot for kids to grab snacks if they get hungry during playtime and for parents to sit while they watch their kids play.
Special activities for little ones
Fascination Factory also holds Summer and Break Camps for kids who need something to do when they’re not in school, which takes some stress off of working parents. Camp Fascinate is a Montessori-style program where kids can make crafts, conduct experiments, play sports and do other outdoor activities, like making sidewalk chalk art and play on splash pads.
Fascination Factory is also a fun birthday party venue. Kids who celebrate their birthday parties at Fascination Factory get the whole place to themselves and can go all out with arts and crafts, science experiments, soft play, food, decorations, face paint, goody bags and more. Parties are held on weekends only, from 12:30-2:30 p.m. or 3-5 p.m.
Rules and policies
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- Cleanliness – Providing a clean and safe space is one of Fascination Factory’s top priorities. Visitors must sanitize their hands before entry and remove their shoes once inside. Socks must remain on. The space sells socks for those who need them.
- Food Safety – Fascination Factory is a nut-free zone. Outside food is allowed as long as it is nut-free and eaten inside the cafe.
- Booking and Membership Cancellations – Bookings must be cancelled 8 hours in advance and monthly memberships must be cancelled 7 days or more before the next month begins. Credit cards will still be charged if cancellations are not made on time.
- Re-Entry Policy – After leaving Fascination Factory for the day, visitors are not allowed to re-enter.
- Payment – Fascination Factory is a cashless establishment.
- Return Policy – Unopened toy purchases cannot be returned after 60 days. If returned between 30 and 60 days, the buyer will receive store credit in exchange. If returned in under 30 days, the buyer can choose either store credit or a full refund for their purchase.
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