A Waterford mom of three has created a unique way to celebrate female health care heroes: a specially designed necklace from her company, Pretty Hunter.
When a customer buys one $42 necklace, Tricia Auten sends one to a hero nominated by the public. In addition, she’s accepting donations to send out even more necklaces to heroes. Her kids, Abigail, 15, Tyler, 13, and Cooper, 12, are helping by tracking the public’s nominations as well as packaging and shipping the necklaces.
“We’re all in this together and I felt it was important to show our healthcare heroes our support and solidarity. With each necklace, we’re sending a smile and token of appreciation for selflessly risking their lives to help save the lives of others,” Auten said in a news release.
She knew the design was going to be popular after posting photos on social media and immediately had people asking how they could buy the necklace and how they could donate.
She’s already mailed more than 260 necklaces to nominated heroes.
This effort joins her company’s Operation Feel Pretty, which honors women of the military, law enforcement and first responders. With each American Pride necklace purchased, Pretty Hunter also gives one necklace to a woman serving in the military. More than 3,500 necklaces have been gifted since Operation Feel Pretty’s inception three years ago.
Auten founded Pretty Hunter in 2013 in the spirit of Annie Oakley and Calamity Jane. The jewelry is handcrafted in the United States from genuine once-fired rounds of ammunition from local gun ranges. The product line includes body care products, bracelets, buckles and belts, custom sports necklaces, earrings and more.