Dolce & Gabbana Selling a Fragrance for Babies

So your baby doesn't smell quite like a baby. What to do? Run right out and get yourself a bottle of the new "baby-scented" perfume from Dolce & Gabbana, designed to bring back that sweet-little-bundle aroma.

Stefano Gabbana tweeted an Instagram photo of the scent's package earlier this month – and created an Internet outcry. As Mary Fischer blogs on The Stir, "Sorry, I just can't seem to wrap my head around this one."

Over at Mommyish, Lindsay Cross feels the product is not for babies. "It's for parents who like buying luxury-brand everything for their child."

Yet it's a far cry from a new fad. Do a quick search on Amazon and you'll find several different brands marketed for babies, such as Johnson's Baby Cologne, Zermat Baby Michelle Cologne Unisex or even Mustela Musti Eau de Soin.

Others are swaddled in appealing, baby-themed packaging – but state that the fragrance is for women. This is the case for Burberry's Baby Touch Eau de Toilette – which even tosses the "baby" analogy in the title for good measure.

The majority of these brands advertise as alcohol-free. But what can you find these fragrances? This has some mommies up in arms.

"The good news is the perfume is alcohol-free. The bad news is it's still made with chemicals. Something every baby should be saturated with, right?" writes Jill Cordes for Parents.

There's good reason to be concerned about what we put in or on our babies – at least according to a study done by the Environmental Working Group (EWG) and Commonweal in 2004. It found umbilical cord blood contains 287 chemicals. Out of the 287 chemicals, 180 are known carcinogens. And that's right off the bat.

I don't know about you, but my baby smells just fine au naturel.


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