Online Black-Owned Toy Stores

Looking to support small businesses owned by people of color this holiday season? Grab your kid a toy or two from these online Black-owned toy stores.

2020 has come with many lessons, one of which is the importance of supporting Black-owned businesses.

With the holidays coming up fast, many are scrambling to find the perfect toys for their kids while supporting small businesses and, since it’s important to give kids a diverse range of toys, the holiday season is the perfect time to support Black-owned toy stores.

If you would like to support Black-owned businesses but can’t seem to find a toy store in your area, check out our list below for some great online options.

Darlyng and Co

  • Phone: 929-376-8584
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This website has baby toys, bath toys, play mats, flash cards and more. Download free coloring pages from the site, too.

Double Dutch Dolls

  • Phone: 800-640-7128
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This online doll store features a line of multicultural dolls, book and accessories. For ages 8 and up.

Entrepreneurs Color Too

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Find multiple coloring books depicting women and children of color. The themes are business, HBCU, Hip Hop, Christmas and Mommy and Me. The site also has colored pencils, journals and coloring pages to download.

Fusion Dolls

  • Phone: 857-244-1403
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There are Black and biracial dolls for your little one to choose from. Each doll comes with a beautiful stylish dress and other outfits and accessories you can purchase. The site also lets you donate and send a doll to Haiti.


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This site has handmade dolls of color, clothing and accessories.

Healthy Roots Dolls

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Find dolls and stories to empower young girls. The dolls have a variety of skin tones, facial features and hair textures that can be styled multiple ways.

Herstory Doll

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Every 18-inch doll in this line has a different skin tone, facial features and texture of hair. Each comes with a Herstory notebook and writing utensil to encourage creative writing ideas. DIY crafting, activities and projects are posted regularly on the website, too.

Ikuzi Dolls

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This 18-inch doll comes in an African printed dress and shoes. The dolls range in light brown, medium brown and dark brown. Mermaid dolls, too.


  • Phone: 312-285-2957
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This Chicago-based store has wooden toys, games, puzzles, multicultural books and much more. Also offers unique clothing and accessories.

Lily Frilly

  • Phone: 800-994-2167
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This online shop was started by a young girl named Lily. She sells cupcake slime, popsicles and princess slime. Plus, princess dresses and shoes.

Little Likes Kids

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This online store has puzzles, playing cards, advent calendars, memory game and more. Great for kids 6 and under.

Little Nomad

  • Phone: 804-447-9135
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This “fashion forward, environmentally and socially conscious” store has many unique toys including puzzles, wooden toys, STEM focused, coloring sheets and much more.

Natural Girls Unite

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This online store features ethnic dolls with unique hairstyles. Each doll comes with a handmade outfit and accessories. Some of their hairstyles include bouncy curls, braids with beads, buzz cuts, afro puffs and more.

Proper Gnar

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Order a unique skateboard from this Black woman-owned site. Ships within 4-6 weeks. Also, stickers, pins, clothing and more.

Puzzle Huddle

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This website offers four different sized children’s puzzles featuring diverse characters. For ages 2-plus. Also, pillows, throws and t-shirts available.

Queens of Africa Dolls

This website offers 12-inch African Queen dolls, posters, word-building sets and books. Each doll’s dress is made in the United States with fabric from West Africa. Kids clothes and backpacks, too.

The Fresh Dolls

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These multicultural dolls sport fashionable clothing and colorful, unique hairstyles. Featured in the December 2020 issue of Oprah Magazine.

Toys Like Me

  • Phone: 614-595-6063
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This online shop sells handcrafted, African American backpack dolls, Emoji pillows and more.

Very Puzzled

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The 100-piece and 32-piece puzzles at this online store represent African-Caribbean culture. The site also has posters and color-in t-shirts for sale.

Yellow Springs Toy Company

  • Phone: 937-810-0007
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This Ohio-based specially-curated online store offers toys from newborn-adults. Ships anywhere in the U.S. Was voted best toy store on in 2019-2020.

Do you know of more Black-owned toy stores (online or not)? Share them with us in the comments so we can add them to our list!

Kari Zaffarano
Kari Zaffarano
Kari Zaffarano is a mom of one and Metro Parent's Audience Development Coordinator. She tracks down the best events every week and shares the inside scoop with families in print and online. She enjoys reading, traveling and exploring metro Detroit with her son.


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