How Velocity in Macomb County Supports Women Entrepreneurs

The Sterling Heights incubator offers co-working, one-on-one coaching and support and more.

Velocity opened in Sterling Heights in 2011 and did a relaunch in 2022. Although it began as a way to help technology startups, it has developed into something much larger. Now, its focus is to help Macomb County residents or businesses located in Macomb County make their businesses happen.

Photo credit: Velocity

We spoke with April Boyle, Senior Advisor for Entrepreneurship and Innovation, Interim Director of Velocity, about all the great features it offers to local entrepreneurs or those aspiring to be. This entrepreneur space is an incubator and accelerator that helps companies start and thrive.

What Velocity offers

“We offer co-working space, meeting space, private office suites and event space rentals,” says Boyle. “We also offer a lot of networking events.”

Whether you’re new to the business world or just getting started, Velocity offers something for everyone. And, unlike other incubators, Velocity offers value to the growing group of mom-entrepreneurs, or “mompreneurs,” who are making strides in the workforce in new and unique ways.

“Our Business Builder Bootcamp is for women and they must be a Macomb County resident or have their business in Macomb County,” says Boyle. “The coaching at this program helps you understand where you are in your business journey and determine what you biggest challenge is.”

This program is six weeks long and is great for women that are looking to get their new business running or learn some new skills to improve their current business.

Each week will present a different topic.

“We have a waitlist running right now and plan to do another Business Builder Bootcamp in the fall,” she says. She explains that this particular bootcamp is for women, but will eventually feature other small business programs in the future.

Why it’s great for parents

Photo credit: Velocity

“Entrepreneurship can be family-friendly because it’s flexible and you don’t have to be tied to an office or a 9-5 schedule,” says Boyle. “Business ideas seem to come in this new phase of life (parenthood) and often solves problems they’ve run into as parents.”

Another reason it may be good for parents to check out Velocity if they’re thinking about starting a business may be the networking events. Not only will they meet like-minded individuals, but they will be able to put their thoughts into realities.

 “Make sure to sign up for our newsletter and follow us on social media so you don’t miss out on those opportunities,” says Boyle. “Also, be sure to check out our networking events.”

The events right now are all free, but you must register to attend. A couple interesting events she highlighted were HR and Chase Bank on April 23 and Coffee and Conversation on April 30.

For more information on living and learning in Macomb County, visit Make Macomb Your Home. Find more articles like this at Metro Parent’s A Family Guide to Macomb County.

Kari Zaffarano
Kari Zaffarano
Kari Zaffarano is a mom of one and Metro Parent's Audience Development Coordinator. She tracks down the best events every week and shares the inside scoop with families in print and online. She enjoys reading, traveling and exploring metro Detroit with her son.


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