Why Choose a Small Family Dental Practice?

Dr. Frank Petruzzello of Briarwood Family Dental in Sterling Heights shares some reasons why you might wish to consider a small practice for your family's dental care.

Parents have plenty of choices for family dental care. If personalized, dependable care delivered by a small, expert team is at the top of your must-have list, consider joining a family dental practice, suggests Frank Petruzzello, DDS, of Briarwood Family Dental in Sterling Heights.

Dr. Petruzzello knows how important it is to deliver professional, top-notch service to each and every member of the family. He has provided care to all generations, from filling cavities on 4-year-olds to caring for adults well into their 90s — and he’s helped maintain excellent oral health for all ages in between. Dr. Petruzzello is a father of four, so he knows how to relate to kids of all ages, even teens (his own kids range in age from 11 to 17).

Here, Dr. Petruzzello offers more great reasons to consider a small family dental practice over a corporate cookie-cutter operation for your own family’s oral health.

Consistency of care is important

“When you go to a big practice you may see Dr. Smith one time and then Dr. Jones the next time. Jane might be your hygienist once and then it’s Sally when you go back,” Dr. Petruzzello says. “Since I am the only dentist in this practice you will always see me, and I really get to know you and your teeth.”

Dr. Petruzzello knows you well enough to remember to keep an eye on that troublesome tooth or receding gumline, which gives his patients peace of mind.

A friendly place to be

A visit to the dentist isn’t something most people look forward to, but everyone at Briarwood Family Dental makes going to the dentist a pleasant experience. “I enjoy dentistry — but I enjoy my patients even more,” says Dr. Petruzzello, whose laid-back, easygoing style puts even fearful patients at ease. “I try to make everyone’s dental experience positive, happy and fun.”

Authentic, honest dental care

Looking for the latest fad or trendy procedure? You won’t find it at Briarwood Family Dental, which employs only proven, time-tested dental techniques. “I am here to provide healthy and beautiful-looking teeth, absolutely,” says Dr. Petruzzello. “But I often talk patients out of cosmetic procedures. Oftentimes people want to look like something out of a magazine, but I explain to them that it’s not realistic because it’s actually airbrushed. The sales pitch for trendy cosmetic treatments is easy, but my patients’ long-term happiness means more to me. I want to keep my patients for 20 or 30 years, not just have them be once and done.”

Dental health education is a priority

Rather than providing the rushed, “take a number” feeling of some larger practices, Dr. Petruzzello and his staff take the time to explain each upcoming procedure and demonstrate methods patients can use at home to take the best care of their teeth and gums.

A safe, trusted environment

Briarwood Family Dental has gone to great lengths to make dental visits safe during COVID-19. There is no longer a waiting room; patients stay in their vehicles until it’s time to go right into the treatment room. The front desk area has been reconfigured to limit the number of people gathered. “We’re doing everything we can to have the very least number of patients cross each other’s paths,” says Dr. Petruzzello.

Anchored in the community

Dr. Petruzzello and his staff know the area inside and out. A graduate of De La Salle Collegiate High School in Warren, Dr. Petruzzello attended the University of Detroit Mercy as both an undergraduate and for dental school. He’s been practicing dentistry since 1998 and fulfilled his longtime dream by opening his own practice in 2003.

Learn more about Briarwood Family Dental in Sterling Heights on the practice’s Facebook Page. Call (586) 978-3900 to book your next dental appointment.


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