Meet the 25 Brands Gen Z Loves Most

Google, YouTube and Amazon make the list. Are these 25 brands the ones you'd expect? Discover the brands Gen Z loves most – specifically ages 18-21.

Which brands do today’s youngest adults like most? If Netflix or YouTube come to mind, you’re right on track.

A 2019 survey from Morning Consult, a global tech company that focuses on collecting and organizing survey data, recently took a survey of Generation Z consumers to find out which brands they liked most. The study measured things like favorability, trust and community impact.

Generation Z – the demographic that comes after millennials – includes those born between 1995 and 2015. Today, the oldest Gen Z-ers are graduating college and the youngest are just getting ready to start school.

This survey, though, only included results from Gen Z adults, who are between the ages of 18 to 21. The data was collected between Jan. 1 and Feb. 28, 2019 and surveyed 1,435 American Gen Z adults, according to Morning Consult.

Here’s a look at the brands Gen Z loves most.

1. Google

It’s no surprise that the kids who grew up answering homework questions by “just Googling it” rank this company highest.

2. Netflix

Does anyone watch live TV anymore? When it comes to Gen Z, it’s probably less common than ever. Instead, it’s all about streaming services like Netflix. Which brings us to No. 3 …

3. YouTube

Why watch a movie or TV series when you could watch your favorite video gamer or style guru vlog about their day?

4. Amazon

Growing up with two-day free shipping – even if their parents paid for it until recently – is sure to bring brand loyalty.

5. Oreo

It’s “America’s favorite cookie,” so what did you expect?

6. PlayStation

Did you forget about Fortnite?

7. Walmart

Gen Z likes a good deal. This American retail chain ranked just slightly higher than young adults’ other favorite store …

8. Target

Home decor, stylish clothing, groceries, even a full-service Starbucks. Where else can you find all these in one retail establishment?

9. Doritos

Nacho Cheese or Cool Ranch? Gen Z isn’t picky.

10. Nintendo

This generation grew up with Super Mario Kart, too – it just looked a bit better than the original graphics us millennials remember.

11. Chick-Fil-A

Most Gen Z-ers in southeast Michigan only started experiencing this fast food favorite when one opened in Somerset Collection in Troy.

12. Nike

Just do it, right?

13. Marvel Studios

They couldn’t leave out the film studio that brought them so many incredible Avengersmovies.

14. Spotify

No need for mix CDs; this generation can stream music and have as many playlists as they want.

15. Instagram

Gotta love those Insta filters and searchable hashtags.

16. Pizza Hut

After all, Book It does still exist.

17. Sprite

No caffeine! It could be the only pop their parents let them have?

18. Dunkin’ Donuts

Because doughnuts.

19. Dollar Tree

From party essentials to laundry detergent, the cheap bargains are mind-boggling.

20. Skittles

Original or tropical flavors, it’s easy to see why they made the list.

21. Subway

Who doesn’t want to eat fresh?

22. Microsoft

This tech company brought Gen Z-ers everything from Word to XBox.


23. Dove

Gen Z apparently has good taste in chocolate.

24. Walt Disney

You can’t beat the happiest place on earth.

25. iHop

Pancakes with smiley faces made of chocolate chips and whip cream? Sold.

This post was originally published in 2019 and is updated regularly.


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