The Rocket Store for Toys, Novelty Gifts, Candy

The Rocket – a one-stop toy, novelty, gift and candy store already a fave in Ypsilanti – has zoomed over to open its second location in downtown Ferndale.

What’s its deal? Take a huge scoop of retro, add a little pop culture, sprinkle in some humor and shake until it explodes – there you have The Rocket, which opened in December. Co-owner Eli Morrissey says, “People often refer to our store as an FAO Schwarz for adults – yet it engages kids at the same time.”

Get lost in this small shop, which is stocked to the ceiling with a mountain of eye candy. Morrissey says, “All kinds of people – all demographics shop the store. There is something for everyone.” He should know: He’s an uncle to 22 lucky kids!

It’s multi-generational, too. Mom and daughter will go crazy for the Hello Kitty swag, dad and son will battle over Teenage Mutant Ninja Turtles gear – and everyone loves stocking up on bulk and retro candy. Find anything from Michigan-themed onesies for baby to bacon bandages for grandpa. Now’s the perfect time to stop in and check out some new cool springtime stock.

Horse Head Squirrel Feeder. The family can feed backyard buddies and have fun at the same time. Don’t worry Mr. Squirrel: We swear, we’re laughing with you! By Archie McPhee. $16.99.

Nylon Shark Kite. Spring isn’t complete until you go fly a kite. Be the envy of the ‘hood with this over-sized 6-foot 3D shark. In the Breeze, $21.99.

Little Miss Sunshine. You can never count on Michigan weather, but you can always count on this gal to brighten your day. At the beach, park or store, make a statement with this novelty tote made from recycled materials. Sanrio/Vandor LLC, $7.99. (Book $3.99.)

Giant Flower. For instant spring karma, you can’t go wrong. Burton + Burton, $12.99.

Japanese Puzzle Erasers. A pile of these pastel pals is the perfect way to welcome April. Kawaii, $1.25 each.

Dirtilicious Candy. The early bird gets the gummy worms and chocolate cookie crumbs! Snack from the bag or use it as a chocolate pudding topping. Ludo, $2.25.

Photos by Lauren Jeziorski


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